062: Ninjas, Unicorns & Hiring The Right Random People

“The more comfortable people are with themselves and the more clear they are about who they are, the more everyone respects them.”

– Mark Fisher

In this episode of The Pivotal Leader, Gina Trimarco interviewed Mark Fisher, co-founder of Mark Fisher Fitness and Business For Unicorns, in addition to being an in-demand international speaker, consultant, and entrepreneur. His core expertise is helping business owners achieve financial success and personal freedom through community building, leadership development, and creating healthy organizational cultures. He's also excellent at playing with puppies. Mark and his “non-sexual life partner” Michael created Business for Unicorns in 2016 and have since worked with clients like Sony Music, Sylvan Learning, and the ACLU, as well as many of the leading fitness studios across the US and UK. They are also proud alumni speakers of TEDx Broadway. In addition to their consulting and teaching through Business for Unicorns, Mark and Michael also co-founded Mark Fisher Fitness, one of the most successful gyms in the history of the fitness industry. MFF has two physical locations in Manhattan and was recognized as #312 on the 2015 Inc. 500 fastest growing companies in America, as well as one of Men's Health's "Top 20 Gyms in America."

Podcast Topics Include:

• Creating a talent pipeline
• Giving the team veto power in the hiring process
• When clients become team members
• “Interning” new employees to test fit
• Irreverent and escalation marketing strategies
• How to be successful by being authentically kind and crass at the same time
• Combining artistry and fitness to create a business that becomes a marketing vehicle for other revenue streams
• Whether or not to franchise your business
• Becoming a “conscious business” as a force for social change
• Advice for speakers and why business owners need to be speakers
• The power of unicorns, rainbows, profanity and naked men with wings
• Lots of book recommendations!

Full Show Notes including book list: https://pivot10results.com/podcast62_mark-fisher