060: Taking Risks & Hiring For Purpose with Founder Nezha Alaoui

“I can teach you everything, but I can’t teach you ambition”– Nezha Alaoui

In this episode of The Pivotal Leader, Gina Trimarco interviewed Nezha Alaoui, Founder and President of Mayshad Foundation. Nezha is a global advocate for change. She is an international entrepreneur working in sustainability, philanthropy, wellness, business, media and fashion. She backs her “Be Who You Want To Be” philosophy with action and tireless advocacy.

Nezha is also the Creative Director of her luxury handbag brand Maison Mayshad, where she designs limited collections of handbags using recognized processes of the art world, including serial numbers, limited production, and auction sales.

At age 29 she created an import/export business simultaneously with a foundation, when many discouraged her goals to create a company with a positive message that also has a philanthropic mission. She is an only child from aristocratic family in Morocco who, despite many opposing factors, proves you can “be who you want to be”. Starting her career in the hotel industry, she traveled the world where she experienced different cultures and learned that we all have common values.

Podcast Topics Include:

• The challenge of making innovative choices
• Building a company with soul
• Attracting talent through purpose; starting employees at 20% less for first three months
• Hiring for ambition
• Creating customer experiences, using all five senses
• Story of the deaf frog and not letting people “should on you”
• Sexual harassment and the media

Full Show Notes: https://pivot10results.com/podcast60_Nezha-Alaoui