Luxury Isn't What You Think - Rethinking Value in Your Pet Photography Business

Feeling stuck competing with $150 sessions? In this episode, Ina redefines what luxury really means in pet photography, and it's not what you think. Discover how to position your business as a premium experience without needing a commercial studio or gold foil packaging, and learn the mindset shifts that helped Ina's clients invest $2,000-$6,000 regularly (with one $11,000 sale!) all from her home studio.

• Why luxury isn't about expensive packaging or fancy studios
• The difference between problem-solving marketing vs. building desire (crucial for luxury positioning)
• The real reason clients invest in premium pet photography
• 5 practical steps to add luxury touches to your client experience without breaking the bank
• How to separate your money beliefs from your clients' reality
• Why "charge your worth" advice can actually be dangerous

Audit your client experience (not your price list!) and ask:

• Where can I add something small but memorable?
• How can I simplify my communication?
• What would make my clients feel more confident and excited?
• Where can I build trust sooner in the process?

Want to Be Coached Live?Interested in being featured on a future coaching episode?⁠Apply here⁠

Connect with Ina

• Instagram: ⁠@inaj.thepetphotoceo⁠
• Email: ⁠[email protected]⁠
• Mentoring & Coaching for Pet Photographers: ⁠Learn More⁠
• 12-Month Marketing Workshop Waitlist: ⁠Join the Waitlist⁠

If this episode shifted how you think about positioning your business, screenshot this episode and tag ⁠@inaj.thepetphotoceo⁠ on Instagram, I'd love to hear what resonated with you!

And if you found this valuable, please leave a review on Apple Podcasts or Spotify. It truly helps other pet photographers discover the show.