Skipping the shortcuts and staying focused on a million dollar business goal as a pet photographer

Today’s guest, Gabi Leon of Gavriella Pet Photography, moved to the U.S. 4 years ago. In the lead up to her move she laid as many foundations as possible to be ready to hit the ground running. Since then, she’s stayed focused on her goal which is to offer a high-end luxury photography business and build a million dollar business.

She isn’t quite getting consistent bookings yet, but the ones she does get, spend enough that it doesn’t matter- which by the way, is on average between $5-6k.

She’s gotten creative with her marketing too and in this interview, she shared one strategy that I haven’t heard of before and if you’re aiming for high sales, you could certainly replicate.

We covered:

• What separates Gabi from her local competition
• How Gabi prepared for her move to the U.S. to set up her business for success
• Where Gabi went to become known and how she went about it 
• The connection that led to a great opportunity to make a little money, and get great brand awareness
• The reality of setting up a luxury business, without shortcuts
• Gabi's ultimate financial goal and the income avenues she's planning to use to reach it

Members-only interview

• Getting clients through a luxury magazine at a retirement village
• Gabi’s plan to be more consistent 
• The numbers: How often Gabi is photographing, and what the spending clients buy 
• Why offer mini sessions to the agility world
• Gabi’s plan for building a passive income

Links to all things mentioned can be found in the show notes at: https://thepetphotographersclub.com/podcast/1606