Beyond The Sole: Consciously Challenging Fast Fashion and Managing a Business Mindfully w/ Jess and Stef Founders of TWOOBS
- Author
- Natalie Siagian
- Published
- Tue 13 May 2025
- Episode Link
- None
In this episode, we get deep with Jess and Stef Dadon, the Creators and Founders of TWOOBS, a sustainable, vegan and planet conscious footwear brand. We get down to the sole (pun intended) of their journey from fashion bloggers to entrepreneurs, the importance of self-care, and creating a supportive work environment as leaders.
The sisters share their insights into the challenges of fast fashion, the significance of asking 'dumb' questions, and the importance of the human element in business. Jess and Stef dig into navigating the climate crisis, building a conscious business, and the power of kind leadership. We also walk in their shoes as we explore their future aspirations for TWOOBS and the importance of community in their brand's success.
Episode Highlights
- TWOOBS is a sustainable footwear brand founded by sisters Jess and Stef.
- The importance of self-care rituals in maintaining mental health.
- Creating a supportive work environment is crucial for team morale.
- Asking 'dumb' questions can lead to innovative solutions.
- Being human and vulnerable in business fosters connection.
- TWOOBS aims to challenge fast fashion by promoting sustainability.
- The importance of capturing attention in a crowded market.
- Pivots in business are necessary for growth and adaptation.
- Kind leadership can lead to a more engaged and productive team.
Connect with TWOOOBS from Jess and Stef here:
Connect with Nat Siagian x The Personhood
Learn about The Personhood: Passion to Paycheck Podcast & Project
Get Spicy Starters, our Conversation Cards Game into your hands
