The Magnetic Employer

Employer branding is no longer optional—it’s a strategic necessity. In this episode of the People Success Circle podcast, host Mindy East sits down with marketing and website expert Leslee Owen to explore how businesses can attract, recruit, and retain top talent by building a strong employer brand online.

From the career page of your company website to showcasing company culture through video and employee testimonials, the conversation unpacks the essentials of modern employer branding and how your digital presence impacts both recruitment and retention.

Leslee shares best practices for aligning your brand strategy with your recruitment marketing, creating a seamless experience for candidates who will inevitably research your company on your website and LinkedIn. Whether you’re working to improve employee retention, designing an employer branding website, or looking to recruit top talent in a competitive job market, this episode gives practical strategies to elevate your employer brand development.

Key Topics Discussed

• Why employer branding is as critical for attracting employees as it is for attracting customers
  
  
• How potential candidates research the company during a job search—starting with the career page and LinkedIn employer research
  
  
• The importance of making current job openings and your employer branding strategy easy to find on your website
  
  
• The risks of outdated websites and how poor digital experiences can drive talent away
  
  
• Recruitment best practices: showcasing company culture, values, and employee experiences to attract employees
  
  
• The role of testimonials, video messages from leadership, and authentic visuals in building trust
  
  
• Strategies for leaders to show up online and model workplace branding consistently across digital platforms
  
  
• How to align employer brand metrics with retention management and employee engagement goals
  
  
• Best practices for creating a pipeline of candidates—even when you don’t have open roles
  
  
• The “HEART” framework for evaluating whether your website communicates human-centered, empathetic, and trustworthy branding
  
  

Employer branding isn’t just about filling jobs—it’s about creating a workplace where people want to stay and grow. By elevating your digital employer branding strategy, you can attract the right people, build long-term loyalty, and ensure your culture shines online as brightly as it does in person.

Resources: 

• Visit Movement Maker's website here

People Success Playbook: https://limerockconsulting.myflodesk.com/peoplesuccessplaybook

Company Website: www.limerockcareerco.com
Speaking Website: www.mindyeast.com