Rory Sutherland with Katy Brand
- Author
- Penguin Books UK
- Published
- Wed 25 Sep 2019
- Episode Link
- https://shows.acast.com/thepenguinpodcast/episodes/rorysutherlandwithkatybrand
Rory Sutherland, the charismatic Vice Chairman of advertising agency Ogilvy, tells Katy how thinking counterintuitively can lead to success. Using examples from his Ted Talks (viewed 6.5 million times), his new book ‘Alchemy’ and the objects he brought in - he explains how ‘psycho-logic’ sells #PenguinPodcast
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