The Pen to Published Podcast

SERIES 4 EPISODE 2: UNDERSTANDING HEADING HIERARCHIES, CALLS TO ACTION AND THOSE LITTLE ISBN BOXES

For a book that's visually highly polished, fantastic book design really matters. In episode 2, the two Alexas explain the importance of internal-page heading hierarchies, and how even the way you present the ISBN on the cover can add that extra bit of professionalism. And when it comes to encouraging readers to engage with you and what you can offer, your 'call to action' is a must.