Aiming For Your Target In The Market with Amy Stein
- Author
- PelviBiz
- Published
- Sat 19 Feb 2022
- Episode Link
- https://pelvibiz.com/
Do you want to extend your practice and have a second clinic?
Do you have the confidence to open up a second location and boost your own practice? It’s about time to learn the marketing tips on how you are able to aim your target.
Welcome to the PelviBiz Podcast! I’m your host, Dr. Kelly Alhooie. In this week’s episode, I will be joined by Amy Stein, DPT, BCB-PMD, IF, author of the award-winning book, Heal Pelvic Pain and of Beating Endo: How to Reclaim Your Life from Endometriosis, and creator of the video, Healing Pelvic, and Abdominal Pain: The ultimate home program for patients and a guide for practitioners. She is a leading expert in pelvic floor dysfunction, pelvic pain, women’s health, and functional manual therapy for men, women, and children. She is the founder and owner of Beyond Basics Physical Therapy in New York City, with locations both in midtown and downtown, served as President and on the Board of the International Pelvic Pain Society, and now chairs that organization's Past Presidents Committee and sits on its Advisory Board. Stein is a co-editor of Healing in Urology and has contributed to numerous medical textbooks, including Pelvic Pain Management, Female Sexual Pain Disorders: Evaluation and Management, Management of Sexual Dysfunction in Men and Women, and The Overactive Pelvic Floor. She also lectures internationally, is featured in the Endo What? documentary, and has been interviewed in media outlets ranging from the medical segments of such popular TV shows like Dr. Oz and ABC’s 20/20, to the periodicals Elle, Prevention, Parents, Women’s Health, Runner’s World, and More, as well as in New York’s two daily tabloids, the Daily News and the Post. Dr. Stein recently founded her own line of healing CBD products, Wellness x Nature, that aims to further assist and inspire those on their mission to do good.
We will touch on such topics as:
- What are the marketing perspectives that you should follow in order to keep up with time?
- How do we keep track of where our patients are coming from?
- If you have to wait for a little while, make it work where you extend your hours because the last thing that you want is to feel like you are struggling constantly, which is what we felt.
- You have to keep learning.
- If you don't study where your patients are coming from, then you are really shooting in the dark, and you can really go downhill and waste a lot of time and money aiming in the dark.
- You need to have a target and you have to track it.
Reach out to:
Website:
www.beyondbasicsphysicaltherapy.com
www.pelvicpain.org (International Pelvic Pain Society)
