Tips and Tricks for Launching a Product

Are you planning to create an online product in the physical therapy world? Most programs are built over an extended period of time, so how do you sell a shorter program that will get your clients the results they want?

Welcome to the PelviBiz Podcast! I’m your host, Dr. Kelly Alhooie, founder of OrthoPelvic Physical Therapy, Pelvic Health Business Grower, and PelviBiz Podcast. In this week’s episode, I will share some tips on how I got started and developed a product that I have and how it turned out to be successful.

I will touch on such topics as:

• You cannot create a product without knowing what people want.
• The positive about a product is when you can get it right and when you really know your audience.
• The thing that people don’t realize about products is that you have to have so many conversations with your audience to know precisely what you should put in that guide.
• When it comes to products, many OTs and PTs believe that if you have a more extended period that a product is programmed, people will pay for that, which is actually not true. 
• The faster the results, the shorter the period.
• The positive of a live component is that you can interact with the audience, and, as you are doing the talk, you can get feedback. 
• Just start with one product. Start with one thing you are passionate about and believe can help people.

Have any questions about the topics covered in this podcast? Email Me at [email protected]

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