Michael Sciano, Customer Marketing and Advocacy Leader, on Standing Out in a Competitive Job Market

In this episode of The Peerbound Podcast, host Sunny Manivannan sits down with Michael Sciano, a seasoned customer marketing and advocacy leader with more than 15 years of experience across industry-leading companies including Adobe, Salesforce, and ServiceTitan. Michael shares his unique path from high school history teacher to tech, highlighting lessons learned along the way and what it takes to build a resilient career in customer marketing. 

The conversation explores the evolving role of customer marketing, how AI is reshaping the job search, and the importance of networking and genuine relationships in today’s competitive market. He also makes the case for why customer marketing deserves more investment and visibility at the leadership level, offering actionable advice for professionals looking to grow in this fast-changing field. 

Whether you’re navigating the job market or building advocacy programs, Michael’s perspective provides grounded, practical insights for the future of customer marketing. 

Chapters: 

(00:00) Introduction and Guest Welcome 
(01:04) Early Career and Education 
(02:27) Transition to Tech Industry 
(04:33) Experience at ExactTarget 
(05:37) Roles in Technology and Marketing 
(07:16) Customer Marketing Evolution 
(11:08) Job Market Challenges and Advice 
(24:39) The Power of Networking 
(25:49) Building Genuine Relationships 
(26:47) Navigating the Job Market 
(32:51) The Role of AI in Job Searches 
(38:16) The Future of Customer Marketing 
(43:48) Final Thoughts and Takeaways 

Featuring: 

Michael Sciano:  
LinkedIn — https://www.linkedin.com/in/michaelsciano/

Sunny Manivannan: 
LinkedIn — https://www.linkedin.com/in/sunnymanivannan/ 
X — https://x.com/sunnymanivannan 

Follow us: 
LinkedIn – https://www.linkedin.com/company/peerbound-inc 

Tune in: 
Apple Podcasts – https://podcasts.apple.com/us/podcast/the-peerbound-podcast/id1708825056 
Spotify – https://open.spotify.com/show/5GO3n6pATX10fkY8lgf3GX 
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