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The Peerbound Podcast - Podcast

The Peerbound Podcast

On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.

Business Community Technology Tech Marketing Management Careers
Update frequency
every 9 days
Average duration
32 minutes
Episodes
45
Years Active
2023 - 2025
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Michael Sciano, Customer Marketing and Advocacy Leader, on Standing Out in a Competitive Job Market

Michael Sciano, Customer Marketing and Advocacy Leader, on Standing Out in a Competitive Job Market

In this episode of The Peerbound Podcast, host Sunny Manivannan sits down with Michael Sciano, a seasoned customer marketing and advocacy leader with more than 15 years of experience across industry-…

00:44:55  |   Wed 10 Sep 2025
Emily Coleman, Senior Manager of Customer Marketing and Advocacy at LaunchDarkly, on Empowering Customers Through Authentic Storytelling

Emily Coleman, Senior Manager of Customer Marketing and Advocacy at LaunchDarkly, on Empowering Customers Through Authentic Storytelling

In this episode of The Peerbound Podcast, host Sunny Manivannan sits down with Emily Coleman, Senior Manager of Customer Marketing & Advocacy at LaunchDarkly, to talk about her unexpected path into c…

00:40:59  |   Thu 31 Jul 2025
Kevin Lau, VP of Customer Engagement at Freshworks, on Elevating Customer Marketing for Career Success

Kevin Lau, VP of Customer Engagement at Freshworks, on Elevating Customer Marketing for Career Success

In this episode of The Peerbound Podcast, host Sunny Manivannan welcomes back Kevin Lau, Vice President of Customer Engagement at Freshworks, to discuss the evolving landscape of customer marketing a…

00:40:35  |   Thu 05 Jun 2025
Alexie Glover, Co-Founder at Frank Advocacy, on Turning Customer Relationships into Revenue Growth

Alexie Glover, Co-Founder at Frank Advocacy, on Turning Customer Relationships into Revenue Growth

What is the real value of building meaningful customer relationships in today's competitive tech landscape? In this episode of The Peerbound Podcast, host Sunny Manivannan is joined by Alexie Glover,…

00:38:14  |   Thu 01 May 2025
Ari Hoffman, Customer Marketing & Advocacy Expert, on the Impact of Effective Customer Storytelling

Ari Hoffman, Customer Marketing & Advocacy Expert, on the Impact of Effective Customer Storytelling

How do you harness the power of storytelling to resonate with buyers in a world overwhelmed by data and noise? In this episode of The Peerbound podcast, host Sunny Manivannan is joined by Ari Hoffman…

00:35:27  |   Thu 10 Apr 2025
Ali Jawin, CMO at Pontera on Embracing Change, AI in Marketing, and Hard Career Lessons

Ali Jawin, CMO at Pontera on Embracing Change, AI in Marketing, and Hard Career Lessons

What do ancient Greek philosophy and cutting-edge sales enablement have in common? In this episode, we sit down with Ali Jawin, CMO at Pontera, to delve into her unconventional career path, leading m…

00:52:05  |   Thu 03 Apr 2025
Liz Egan, Senior Vice President of Marketing at Chainguard on AI, Growth, and Marketing Leadership

Liz Egan, Senior Vice President of Marketing at Chainguard on AI, Growth, and Marketing Leadership

Liz shares her remarkable account of scaling Yext from a $10 million startup to a $400 million public company and takes us into the complex world of marketing leadership, where balancing creativity w…

00:40:30  |   Thu 14 Nov 2024
Jason Perocho, Senior Vice President of Marketing at Amperity on the Future of AI in Marketing and SaaS

Jason Perocho, Senior Vice President of Marketing at Amperity on the Future of AI in Marketing and SaaS

In our conversation, Jason tells us about the medical diagnosis that shifted his career from the US Navy to tech marketing, leading him to roles at Salesforce and Braze. We get into the formative les…

00:38:23  |   Thu 24 Oct 2024
Shannon Duffy (Chief Marketing Officer at Asana) on Leading with Authenticity and Embracing AI in Marketing

Shannon Duffy (Chief Marketing Officer at Asana) on Leading with Authenticity and Embracing AI in Marketing

In our conversation, Shannon discusses her journey from working in a startup to being part of Salesforce’s meteoric rise, and how she ultimately ended up at Asana. We delve into the importance of sta…

00:31:24  |   Tue 08 Oct 2024
Sara Varni (Chief Marketing Officer at Datadog) on SaaS Marketing Leadership

Sara Varni (Chief Marketing Officer at Datadog) on SaaS Marketing Leadership

In our conversation, Sara Varni, Chief Marketing Officer of Datadog, reflects on her experiences with different growth stages at Twilio, Attentive, and Datadog, highlighting how she established cruci…

00:34:33  |   Thu 18 Jul 2024
Harriet Johnston (VP of Marketing at Ashby) on Building Effective Marketing Strategies and Teams

Harriet Johnston (VP of Marketing at Ashby) on Building Effective Marketing Strategies and Teams

In today’s episode of The Peerbound Podcast, we sit down with Harriet Johnston, the Vice President of Marketing at Ashby to explore key strategies for refining recruitment processes and how to build …

00:39:00  |   Thu 20 Jun 2024
Heather Larrabee (CMO of OfficeSpace Software) on Embracing the Entreprenuerial Mindset

Heather Larrabee (CMO of OfficeSpace Software) on Embracing the Entreprenuerial Mindset

In this episode of the Peerbound Podcast, Chief Edition, host Sunny Manivannan is joined by Heather Larrabee, the Chief Marketing Officer of OfficeSpace Software. Heather discusses her extensive care…

00:44:39  |   Thu 06 Jun 2024
Trish Borrmann (Director of Global Customer Advocacy at ServiceNow) on Building Customer Relationships and Brand Engagement

Trish Borrmann (Director of Global Customer Advocacy at ServiceNow) on Building Customer Relationships and Brand Engagement

On this episode of The Peerbound Podcast, we hear from Trish Borrmann, the Director of Global Customer Advocacy at ServiceNow. Trish shares her journey and expertise in building customer advocacy pro…

00:19:29  |   Thu 23 May 2024
Mark Boothe (CMO at Domo) on Leading with the Customer

Mark Boothe (CMO at Domo) on Leading with the Customer

In this episode of the Peerbound Podcast: Chief Edition, we welcome Mark Boothe, the Chief Marketing Officer at Domo, to discuss the transformative efforts and strategies behind their award-winning c…

00:19:28  |   Tue 07 May 2024
Katlin Hess (Director of Customer Marketing at G2) on the Power of Customer Reviews

Katlin Hess (Director of Customer Marketing at G2) on the Power of Customer Reviews

In this episode, Katlin Hess, the Director of Customer Marketing at G2, shares her experiences and strategies in leveraging customer voices, including reviews and feedback, to drive business growth. …

00:21:26  |   Tue 30 Apr 2024
Emily Ward (VP of Global Marketing at Turnitin) on Evolutions in EdTech and Performance Marketing

Emily Ward (VP of Global Marketing at Turnitin) on Evolutions in EdTech and Performance Marketing

In this episode, we hear from Emily Ward, the Vice President of Global Marketing at Turnitin. Emily shares her unexpected journey from aspiring ballerina to marketing leader, emphasizing the role of …

00:24:23  |   Tue 23 Apr 2024
Kirsten Newbold-Knipp (CEO at Ask Nicely) on Transforming Customer Experience Through Empathy and Technology

Kirsten Newbold-Knipp (CEO at Ask Nicely) on Transforming Customer Experience Through Empathy and Technology

Kirsten Newbold-Knipp, CEO of AskNicely, shares her career journey to becoming a CEO. Starting her career in hospitality, Kirsten's focus on customer experience paved the way for her transition into …

00:35:35  |   Tue 16 Apr 2024
Trinity Nguyen (VP of Marketing at UserGems) on Customer-Centric Pricing Strategies

Trinity Nguyen (VP of Marketing at UserGems) on Customer-Centric Pricing Strategies

Trinity Nguyen, the VP of Marketing at UserGems, shares the founding journey of UserGems, starting from its initial idea as a tool for identifying micro-influencers to pivoting towards leveraging job…

00:25:18  |   Tue 09 Apr 2024
Paola Johnson (Director of Community and Customer Advocacy at ThoughtSpot) on The Art of Social Selling & Community Building

Paola Johnson (Director of Community and Customer Advocacy at ThoughtSpot) on The Art of Social Selling & Community Building

Paola Johnson, the Director of Community and Customer Advocacy at ThoughtSpot, shares her journey from a sales background to her current role leading community and advocacy. Paola discusses the benef…

00:28:31  |   Tue 02 Apr 2024
Jane Menyo (Head of Customer Marketing at Gong) on Elevating Customer Voices for Market Leadership

Jane Menyo (Head of Customer Marketing at Gong) on Elevating Customer Voices for Market Leadership

In this episode of the Peerbound Podcast, we hear from Jane Menyo, the Head of Customer Marketing at Gong, to discuss her career journey and insights into customer marketing. Jane shares her initial …

00:32:58  |   Tue 26 Mar 2024
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