The Future of CX: Turning Customer Insights into Business Growth with Trish Wethman

Customer experience isn’t just about service—it’s about strategy. In this episode, Greg's talking with CX leader and strategist Trish Wethman to explore how businesses can elevate customer experience beyond simple interactions to drive real business growth. Trish shares how she created the game-changing Insights Business Partner role, which embeds customer intelligence directly into business strategy. They dive into the challenges of breaking down silos, navigating internal politics, and proving the ROI of customer experience efforts. Plus, Trish and Greg discuss the future of CX in the age of AI, the role of purposeful friction, and what organizations can learn from Disney’s approach to customer-centricity.

The Path Uncut is hosted by Greg Ng, CEO of Blazer, and is a production of Earfluence.