The Partnership Podcast - Higher Ed Marketing
Are you a leader in Higher Education? Or are you working in HE Marketing? Perhaps you work in academia and want to know how to boost the success of your subject area.
Have you ever wondered what it takes to get your whole university to get behind the concept of student recruitment and growth? It’s all about creating a Culture of Enrolment. In this podcast series you’ll hear all of the secrets behind getting all colleagues (and all silos) behind the concept of Higher Education marketing and student recruitment. Join us and some special guests for some serious insights and takeaways.
Let’s create a Culture of Enrolment.
Brought to you by Penny Eccles and the team at Marketing Partnership.
- Update frequency
- every 30 days
- Average duration
- 29 minutes
- Episodes
- 8
- Years Active
- 2024
Getting university marketing insight right – structures, data and enhancing the overall offer
Universities hold vast amounts of data but turning it into meaningful action remains a challenge. How can institutions go beyond spreadsheets and reports to make data work for them?
In this episode of…
The Conversion Conundrum - How to become the first choice institution
No one wants their university to be the insurance choice. As marketers, we want to inspire students to consider us as their top choice, not merely a backup. Through our research and work with HE mark…
Attract more of the right students to your course
Attracting the right students to your university is more important than ever, and academic colleagues play a crucial role in this process. In this episode of The Partnership Podcast – Higher Ed Marke…
How to get your Students' Union on board with HE marketing and student recruitment
What if the secret to attracting more students lies in the collaboration between Students' Unions and university marketing teams? In this episode, we explore the often-overlooked partnership that can…
How to achieve a culture of enrolment in five steps
How can universities improve how they nurture interest from prospective students and recruit them into the university? Universities face many challenges. There’s wide competition for students and man…
How to set realistic course targets and restore sanity
How do you stop unrealistic course targets? There was an enormous amount of interest in this topic, so on this episode of The Partnership Podcast, host Penny Eccles unpacks it with Cathy Mitchell, As…
Five reasons why you’re not attracting enough students to your institution
Are you struggling to capture the hearts and minds of prospective students? If so, you’re not alone. In the first episode of The Partnership Podcast - Higher Ed Marketing, host Penny Eccles addresses…
Introducing The Partnership Podcast
The Partnership Podcast is your go-to resource for insights and strategies to drive student recruitment in higher education. Each episode dives deep into the secrets behind creating a "Culture of Enr…