011: Sophie Edginton - the power of getting specific on your target customer and what you help them to do

In episode 011, I’m joined by fellow Parentpreneur, Sophie Edginton, founder of the Dinner Set. I’ve had the pleasure of working with Sophie through my startup accelerator program to help her find product-market fit, and am now helping her to prepare to scale her business. She's had a lot of useful experiences that I’m looking forward to sharing with you. In this interview, we cover how Sophie completely changed her product and suddenly got customers a result, Why you need to get super specific on your target customer and why for Sophie that meant busy social women who love the recipes of Ottolenghi. We also cover how to cope when kids go sick, and how to move your business forward even when you have very little time. This episode will be particularly useful of you if you are considering making the leap to become an entrepreneur, or perhaps in the early stages while trying to find the right customer, product or business model for you. Show notes: http://www.parentpreneur.com/podcast-011-sophie-edginton-the-power-of-getting-specific-on-your-target-customer-and-what-you-help-them-to-do