Promotion when you don’t feel like an expert

In part four of our book sales series, we want to address an obstacle we see many of our authors face as they begin to promote their published book, especially authors of memoirs or hybrid memoirs. These authors have important experiences to share, have done the work of thinking through them and deeply considering their meaning and relevance, and have written the book on the subject—but still don’t feel like an “expert.” Expert is a word we use a lot in discussing book promotion and marketing, but it can be loaded for many writers, triggering self-doubt and sometimes even stopping their progress. Today, we explore how you can get out and promote your book with confidence.

Do you have a plan for actually finishing your memoir? If not, we know you aren’t making the progress you hoped for. That’s why we developed The Memoir Method Checklist. This free guide (and video training!) will take you through every single step you need from idea to published marketable book. Grab it now at https://pageandpodium.com/checklist

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Timestamps:

0:00- Intro

2:00- Why expertise is essential in non-fiction book promotion

5:00- Gaining expertise is a process, not a finish line

9:40- You message, not story, is how you connect with audiences

13:50- Heartland example

16:10-Niching down

22:50- The real meaning of the Dunning-Kruger Effect

25:00- Hold on tight to your message

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