How to Market Your Book with Susan Friedmann

You've put in the time, written that amazing book. How then do you get it out into the world and in the hands of readers?

This week, we have special guest Susan Friedmann. Susan is a badass in nonfiction book marketing. With 30+ years of experience, her company, Aviva Publishing, helps authors sell books in bulk and thrive in their niche. International bestselling author of 18 books-her first sold 500,000 copies!

She also hosts 'Book Marketing Mentors', an award-winning weekly podcast now in its 9th year, and ranks in the top 1.5 percent of podcasts worldwide.

Susan and I have an amazing and empowering conversation about stepping into the marketing role and finding your people and audience in a way that is approachable, sustainable, and enjoyable.

You can find Aviva publishing at https://www.avivapubs.com/

You can listen to more of Susan's amazing wisdom here: https://www.avivapubs.com/book-marketing-mentors-podcast

To book a consultation with Susan: https://form.jotform.com/241403055871047

🔗 You've got the story. You've got the idea. You just don't know the steps in the process. If this is what's holding your memoir back, I have got the solution for you. The memoir method checklist is going to take you through every single step you need from idea to published marketable book. You can download it now at pageandpodium.com/checklist.

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Timestamps:

Intro

1:45- Introducing Susan

3:55- Working as a guide

3:14- The so-called "Field of Dreams"

4:00- Two questions every author should answer

4:45- Biggest mistakes authors can make

6:44- Recognizing the wrong fit

7:31- Finding your people

11:45- Other forms of income (other than book sales)

14:00- Don't count on what you don't want to do

19:45- Anticipating criticism

20:20- Just be you

26:00- Practice

30:00- Opportunities for more guidance

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