THE PADDLE BOARDING CPA

One of the most common questions I get asked is how to make money in the off season.  Over the next 6 weeks, your customers will be shopping online and spending money for themselves, their families a…

Break down barriers by using the EXACT words, phrases and language that new customers and new paddlers know and understand. Understand the various types of customer personas or avatars in the paddlin…

Ash Bourgeois, owner of Wild Path, shares her story of bringing standup paddle board yoga to the prairies in Winnipeg, Canada.  She specializes in going places nobody knows about where SUP is the onl…

Sam is making money doing what she loves on the water with both her loves: standup paddle boarding and dogs through SUP Pups California. Inspired by her rescue dog Jack, aka The Dingo Jack, she dove …

If you aren't yet using Instagram Stories in your SUP, paddle board yoga, kayak or fitness business, now is the time! Build relationships with followers, reach non-followers through optimization and …

Peter is a serial entrepreneur in Cologne, Germany with a passion for water sports and standup paddleboarding.  Peter runs an innnovation company and water sports business, and has found a way to com…

Karen Tickner, an active free diver, pilates and SUP instructor has turned her passion for mermaids into a profitable venture.  Ina's Mermaid School teaches you and your kids how to swim and do trick…

Julie Merrill, aka The Paddleboarding CPA, talks business and marketing tips for new standup paddle board, paddleboard yoga, SUP, kayak and outdoor fitness instructors.  From setting up your business…

Adventure sports photographer Dylan Brown shares his journey reflecting on his 7 day, 96 mile Escalante River SUP adventure.  As the leader, photographer and cinematographer, he shares personal reaso…

YOLO Board Adventures offers kids camps and a variety of other adventures in Sandestin Florida.  Jessica D'Aleo discusses the challenges and what's involved in the kids camp she manages including who…

Jana Olenio is the owner and founder of SUP YO!, a standup paddle board yoga company based in Boston.  She has a team of SUPerstar SUP instructors and offers paddle board yoga classes in 8 locations …

In this episode, we dive into IN-PERSON opportunities that enable you to to get in front of your potential customers for your SUP, SUP yoga, SUP fitness, SUP surfing, SUP racing class or tour.  One o…

Lindsay Lambert, owner of Paddling Yogini and One Mind Yoga, is a certified SUP (Stand Up Paddleboard) Yoga instructor, a PaddleFit Core Coach, a Gold PiYo™ (Pilates/yoga blend) Instructor through Be…

Brock Johnson is a podcaster, entrepreneur, business coach and social media strategist.  His mission is simply to transform his listeners and followers into social media money makers.  In this episod…

Outdoor Insurance Group and Surfer Insurance specialize in the active sport, outdoor adventure and water sport industries.  Whether you have a board shop, run surf or paddle board camps and lessons, …

With all the possible online marketplaces and stores available today, where does a new seller start? Do they need to be on all marketplaces? Julie Merrill discusses her personal lessons learned and h…

In this episode, Julie dives deep into her story of selling physical products when she decided to source, design and sell standup paddle board SUP jewelry, clothing and accessories.  She walks you th…

Louise Adie is a veteran kayaker and guide who spends months out of the year on eco-tourism ships with the destination of Antarctica.  She vividly explains the humbling experience of physically being…

Hitting the standup paddle board racing circuit by storm, Seychelle has made a name for herself in 2 short years.  Only picking up paddleboarding 3 years ago, she has worked with coaches and implemen…