Ep84: Great Millers Need Great Marketers with Tim Webster of Farmer Direct Foods

Show Highlights:

• How Farmer Direct Foods provides the perfect wheat. [00:02:28]
• Discover the benefits of regenerative agriculture. [00:07:38]
• Learn top product-adoption and branding strategies. [00:11:40]
• The importance of an operational focus in direct grower deals. [00:21:14]
• Explore the unique asymmetrical agreements in ag. [00:26:31]
• Insights on transitioning governance to an investor-led model. [00:30:34]
• Investing in friends and fiduciary accountability. [00:36:24]
• Cautionary advice on growers staying in ownership. [00:39:36]
• Find out how equity dilution affects farmers. [00:44:14]
• The power of healthy tension in an organization. [00:47:51]

Visit https://www.farmerdirectfoods.com/ to learn more about Farmer Direct Foods.

If you are interested in connecting with Joe, go to LinkedIn:

https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.