Ep29: Supply Disruptions are Demand Opportunities with Ken Dallmier

Agribusiness was about being the best supplier of calories in the past.

But with the global supply of food getting much more competitive, you either have to enter a price war or distinguish your offer to cater to different types of consumers.

And while the other sectors in the economy have become experts in meeting specific demands in the market, the agribusiness space still lags far behind.

On the other hand, there is a lot of untapped potential to grow your agribusiness that may even be on par with M&A integration.

And one of the best ways to make use of that opportunity is to look at the byproducts of your main offer.

In today’s Episode, Ken Dallmier, Principal of DemandSideAg, shares how to open up revenue streams in entirely new markets without competing on price, and how to simplify your business ideas by saying one word more often, 

Listen now!

Show highlights include:

• How “Supply Centric” thinking may make you go bankrupt (and how DemandSideAg grants you access to a growing customer base) (2:21)
• One underrated revenue stream most agribusinesses are sleeping on for over 30 years (6:50)
• Why rejecting a promising business project sharpens your decision making skills to find better opportunities (9:24)
• The “Cortez Principle” to ethically force your leadership team into opening up a new market for your business (17:02)
• A counterintuitive way trying to outwit your competition makes the market reject your offer (even if your product is far superior) (20:07)
• The scary, yet historically proven, reason agribusinesses may be the most resilient types of companies in times of crises (30:47)

For more about Joe Mosher, go here: https://moshercg.com/ https://www.linkedin.com/in/joemosher/