Ep28: Three Questions you Cannot Afford NOT to Ask

The difference between a successful M&A that excites your team, grows your revenue, and creates a better experience for your customers… And a failed one where you invest tons of capital and time and energy for nothing comes down to asking 3 simple questions. 

Why?

Because M&As are exciting for your team. But this excitement, while healthy in doses, can become lethal if it’s unjustified. 

Asking these 3 key questions not only prevents you from wasting your time, energy, and capital, but it also ensures that your leadership team is aligned and convicted in the value of the M&A. And when your leadership team is aligned and motivated because of your pragmatic and rigorous evaluation, then, well, your M&A is destined to succeed with flying colors. 

In today’s show, I reveal what these 3 questions are, why your M&A success hinges on asking—and answering—them as soon as possible, and how these 3 questions weed out weak ideas before they devour your time, energy, and capital. 

Listen now. 

Show highlights include:

• 3 key questions which not only helps you improve your M&A execution, but also helps you avoid wasting months of time for nothing (2:50) 
• Why watching this quick TED Talk will align your entire leadership (even when your M&A gets complicated) (4:00) 
• The unoriginal, but wildly effective “Rooted Problem” trick for ensuring your entire team is on the same page during an M&A (6:01) 
• Why M&As that don’t answer this customer-centric question fail (and how the “reinforce the why” secret prevents this) (9:06) 
• How empowering and exciting your team on your new M&A can cause costly mistakes if you neglect this often overlooked step (10:38) 
• The “Steel Man” technique for making sure your M&A is actually worthwhile and profitable before you invest capital and months of time into it (11:04) 

For more about Joe Mosher, go here:

https://moshercg.com/

https://www.linkedin.com/in/joemosher/