Ep131: Agility is a Choice with Erik Lightner of Platinum Crush

Show Highlights:

• Spotlight on Platinum Crush in soybean mainstay Iowa. [05:06]
• Erik Lightner’s reverse-trajectory from ADM and Haskell to startup leader. [11:36]
• Lessons in pacing business building and asset readiness. [15:48]
• Four strategic allocation categories for capital. [22:50]
• What are “must-haves” vs. “wants” in a $400M startup? [27:33]
• How regional crushers can compete with industry giants. [31:36]
• Why agility is a daily choice to prevent bureaucracy. [36:44]
• Gaining trust and market share amid local competition. [44:00]
• What Platinum Crush would do in a deficit area scenario. [48:43]
• Erik’s core takeaway for leaders on the preeminent value of people. [50:20]

Find out more about Platinum Crush by visiting https://platinumcrush.net/.

To connect with Erik Lightner on LinkedIn, go to https://www.linkedin.com/in/eriklightner/.

If you are interested in connecting with Joe, go to LinkedIn:

https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.