Ep124: The Ag Co-Op Diversification Myth

Show Highlights:

• Definition of diversification. [02:28]
• Is diversification always objectively valuable in ag? [03:10]
• The diversification misnomer in the context of co-ops. [04:29]
• Perceived vs. real diversification. [08:27]
• Three critical risks of attempting true diversification. [13:01]
• What problems do we seek to resolve by diversification? [17:29]
• The fallacy that diversifying adds member value to co-ops. [21:18]
• Diversification vs. differentiation in agribusiness. [23:07]
• Advice to help rethink how to approach diversification. [24:44]

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