Show #42 - How to Measure Your Money Socially

What does that mean measuring your money socially? Join Cathy E. Smith and Jennene "Gigi" Biggins as we discuss ways for business owners to measure how to get the best results from internet marketing tools and social media strategies. Marketers and accountants use the return on investment as a way to measure if funds spent on the “tool” or used to invest in the advertising provide customers and revenue.
If you are a business owner, one of the best ways to gain exposure for your business is to MEASURE EVERYTHING.