55 - Unveiling Your Business through Strategy, Execution, and Leadership

LaFern Batie, CEO of The Batie Group, discusses how you can work with your clients by telling them how you serve. In a candid interview, LaFern discusses the real purpose of launching your book and it is not what you may think. She also discusses strategies regarding how to get to the core of what your client needs, how to get them to share that information early, and how to show your value effectively so clients come after you.