The Importance of Non-Negotiables in Business - Why Profitability Must Be a Priority

In the world of business, establishing non-negotiables—principles or practices that you are unwilling to compromise on—is essential for long-term success. Whether you are a small business owner, an entrepreneur, or a seasoned executive, defining these non-negotiables can help guide your decisions and maintain the integrity of your business. Recently, I participated in a stimulating conversation at one of our networking events where the topic of discussion was precisely this: What are your non-negotiables in business?