Gen Z, Live Sport, and Evolving Fan Engagement with Oli Shawyer (Rugby Australia)

Today’s guest is Oli Shawyer, the Head of Marketing and Content at Rugby Australia, the codes governing body down under.

It’s an interesting time for global sport. Live sport is almost single-handedly keeping linear TV alive, and at the same time, sports codes and leagues all over the world are scrambling to make sure they can continue to be relevant for every new generation.

Oli and I had a fascinating discussion about why most sports teams don’t do the fundamentals of marketing well, we pondered what global sport would look like if it was run by marketers from Unilever and we talked about what the lasting impact of new sports media like Drive To Survive and The Last Dance will be on global sport.

If you’re a sports fan, this is an episode you just cannot miss. I hope you enjoy the show. #ownthemoment #ownthemomentpod

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