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The Own the Moment Podcast - Podcast

The Own the Moment Podcast

On the Own the Moment Podcast we explore the complex and always-evolving landscape of marketing, advertising and branding, and try to get to the bottom of what it means to be a truly memorable and successful brand.

 

The Own the Moment Podcast is brought to you by Komo, a Complete Customer Engagement Platform that helps brands cut through the noise and truly “Own the Moment”.


Learn more at komo.tech



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Technology Marketing Business Creativity Management Storytelling
Update frequency
every 9 days
Average duration
42 minutes
Episodes
24
Years Active
2023 - 2024
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Ethical Personalisation, First-Party Data, and Digital Transformation with Rob Lopez (Norths Collective)

Ethical Personalisation, First-Party Data, and Digital Transformation with Rob Lopez (Norths Collective)

Today’s guest is Robert Lopez, the Chief Marketing and Innovation Officer at Norths Collective, an Australian hospitality group that operates 8 venues across New South Wales.


Robert has taken Norths o…

00:27:07  |   Thu 23 May 2024

"It Starts with Yes" with Cameron Luby (Optus)

Today, we're joined by Cameron Luby who leads all Consumer Marketing at Optus.


We had a great discussion about Optus' "Starts with Yes" ethos and brand platform, unpacking how this philosophy is imple…

00:31:53  |   Wed 20 Mar 2024
From Agency to Client: Lessons Learned with Susan Coghill (Tourism Australia)

From Agency to Client: Lessons Learned with Susan Coghill (Tourism Australia)

Today's guest is Susan Coghill, the Chief Marketing Officer at Tourism Australia.


The theme of today's episode is transitioning from the agency to client side, and how agencies and brands can collabor…

00:40:42  |   Wed 06 Mar 2024
Building a Tribe with Justin Dry (Vinomofo)

Building a Tribe with Justin Dry (Vinomofo)

Today's guest is Justin Dry, the CEO and co-founder of Vinomofo, an innovative online wine retailer shaping the industry with more than $50 million dollars in sales and an engaged community of over 8…

00:40:16  |   Wed 28 Feb 2024
Creativity in Commercial Partnerships with Patrick Millington Buck (Virgin Australia)

Creativity in Commercial Partnerships with Patrick Millington Buck (Virgin Australia)

Today’s guest is Patrick Millington Buck, Senior Marketing Manager of Commercial Partnerships at Virgin Australia, joining us for an insightful discussion on the power of meaningful commercial partne…

00:40:17  |   Wed 21 Feb 2024
The “Problem” with Brand Campaigns with John James (Champagne Strategy Podcast)

The “Problem” with Brand Campaigns with John James (Champagne Strategy Podcast)

Today, we have John James on the show, the voice behind the brilliant Champagne Strategy podcast and a true marketing provocateur unafraid to challenge the status quo.


In our discussion, we dissected …

00:29:27  |   Fri 16 Feb 2024
FIFA's Kim Anderson: Marketing the Women's World Cup 2023

FIFA's Kim Anderson: Marketing the Women's World Cup 2023

Welcome to a special episode of the Own the Moment podcast, diving into the unforgettable 2023 FIFA Women's World Cup—an event that became a global cultural milestone, particularly in Australia. This…

00:38:57  |   Mon 27 Nov 2023
Putting the F back in FMCG with Jenni Dill (Arnott's)

Putting the F back in FMCG with Jenni Dill (Arnott's)

My guest today is Jenni Dill, the Chief Marketing Officer at one of Australia's most iconic brands—Arnott's. For Aussies, Arnott’s broad portfolio of brands, from Tim Tams to Shapes and Jatz Crackers…

00:42:44  |   Thu 16 Nov 2023
Shifting from performance to brand marketing with Leigh Barnes (Intrepid Travel)

Shifting from performance to brand marketing with Leigh Barnes (Intrepid Travel)

When the pandemic hit in early 2020, there was probably no worse business to be in than travel. But that is exactly where today's guest found himself during that very bizarre spring of 2020.


Leigh Ba…

00:48:41  |   Wed 08 Nov 2023
The 10 Commandments of TikTok for Brands with Sam Gillies (Nonsensical)

The 10 Commandments of TikTok for Brands with Sam Gillies (Nonsensical)

Contagious recently surveyed 100 advertising executives about the media channels with the most creative potential, and TikTok got the highest combined score in terms of potential and prioritisation, …

01:13:42  |   Thu 02 Nov 2023
Breaking free of category cliches with Samira Brophy (Ipsos UK)

Breaking free of category cliches with Samira Brophy (Ipsos UK)

Why is it that TV ads are so predictable these days? Pretty much every car ad still features a car speeding along a long and winding road. If you see an ad featuring white fluffy animals, you can be …

00:35:48  |   Tue 10 Oct 2023
Navigating Social Impact Campaigns with Rich Copping (Weber Shandwick)

Navigating Social Impact Campaigns with Rich Copping (Weber Shandwick)

This week we’re talking to Richard Copping, a Creative Director based out of London with 20 years of experience, working at some of the most prestigious agencies in advertising, including Weber Shand…

00:39:22  |   Thu 31 Aug 2023
Andy Nairn (Lucky Generals) on uncovering creative insights

Andy Nairn (Lucky Generals) on uncovering creative insights

Today’s guest is Andy Nairn, one of the most respected (and awarded) brand strategists in the world. Andy has been named the Top Brand Strategist in the UK by Campaign magazine 3 years in a row, and …

00:44:37  |   Tue 15 Aug 2023
Gen Z, Live Sport, and Evolving Fan Engagement with Oli Shawyer (Rugby Australia)

Gen Z, Live Sport, and Evolving Fan Engagement with Oli Shawyer (Rugby Australia)

Today’s guest is Oli Shawyer, the Head of Marketing and Content at Rugby Australia, the codes governing body down under.


It’s an interesting time for global sport. Live sport is almost single-handedly…

00:47:26  |   Tue 08 Aug 2023
Transforming the TV Business with Mel Hopkins (CMO at Seven West Media)

Transforming the TV Business with Mel Hopkins (CMO at Seven West Media)

Today’s guest is Melissa Hopkins, the Chief Marketing and Audience Officer at Seven West Media. Recently ranked #4 on the CMO50 list, which recognises Australia’s most innovative and effective market…

00:31:06  |   Mon 31 Jul 2023
Simon McCrudden on building brands for the

Simon McCrudden on building brands for the "experience era"

Today’s guest is Simon McCrudden, a Partner at Akcelo, an agency that builds for what they call, “the experience era”, and boasting a client list including McDonalds, TikTok and Netflix. Named by the…

00:36:15  |   Fri 14 Jul 2023
John Lyons (Gasp!) on what brands get wrong with customer loyalty

John Lyons (Gasp!) on what brands get wrong with customer loyalty

Today’s guest is John Lyons, a Business Director at Gasp!, one of the most interesting agencies going around.


John has spent a career in brand loyalty and consumer promotions and has designed program…

00:43:28  |   Wed 05 Jul 2023
Seb Neylan and Anson Parker (Up) on building Australia's most lovable bank

Seb Neylan and Anson Parker (Up) on building Australia's most lovable bank

Today’s guests are Anson Parker and Sebastian Neylan. Anson is the Chief Product Officer and Sebastian Neylan is a Senior Growth Marketer at Up, an innovative Australian neo-bank which has quickly am…

00:43:22  |   Mon 26 Jun 2023
DeAnn Campbell on the FUTURE of Retail Experience (VR, Loyalty, Staff-less)

DeAnn Campbell on the FUTURE of Retail Experience (VR, Loyalty, Staff-less)

Today’s guest is Deann Campbell, a retail and customer experience consultant with years of experience building strategy and programs for the likes of Walmart, Costco and Target.


It’s a fascinating ti…

00:40:24  |   Thu 15 Jun 2023
Orlando Wood (System1) on the crisis of creativity in advertising

Orlando Wood (System1) on the crisis of creativity in advertising

This week’s guest is Orlando Wood, the Chief Innovation Officer at System1 and author of two must-read books for marketers—Lemon and Look out. 


If you’ve ever wondered why TV ads don’t feel as memorab…

00:44:23  |   Thu 08 Jun 2023
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