Barrels, Bidders & Bourbon 3.0

This week’s episode dives deep into the ever-evolving world of bourbon with a packed update: we’re talking major new releases like the Four Roses 2025 Limited Edition, Heaven Hill’s Bottled-in-Bond Artist Series, and the return of Michter’s US*1 Toasted Sour Mash. You’ll hear about A. Smith Bowman’s award-winning cask strength, and Union Horse’s shift to year-round distribution.

But it’s not just about what’s in the bottle—we also explore the challenges shaking up the $9B bourbon industry: overproduction, Gen Z drinking trends, export tariffs, and the ripple effects on jobs and wages. Plus, you’ll get the inside scoop on sustainability efforts (Buffalo Trace’s stillage-to-protein play), the White Oak Resilience Act, and the concept of “Bourbon 3.0.”

Finally, we preview key upcoming events like the Kentucky Bourbon Festival, Bourbon SIPosium, and global whiskey expansions. Whether you’re a casual sipper or seasoned collector, this episode will leave your glass full of insight.