174: Partnering with an Expert for Wild Online Course Success (featuring eCommerce Uncensored)

In today’s episode, I’m chatting with Kevin and Jason from eCommerce Uncensored. Kevin and Jason have been working together for over 18 years now, so they know a thing or two about marketing. Join us for an awesome conversation around Facebook ads, knowing your customer, and the power of partnering up.

“We worked at it. We failed a lot. We created our own course… it completely flopped. Spent a ton of money. But it was a huge learning experience. And that’s what everything that led up to this point has been.”

- Kevin, eCommerce Uncensored

In This Episode, We Talked About:

• (0:55) Catching up with Dr. K

• (6:00) Platform updates and migration


• (9:30) What’s my retail therapy?


• (11:50) Introducing the guys from Ecommerce Uncensored


• (13:35) Journal of Wildlife Photography


• (19:50) The one thing that’s most important


• (22:27) Giveaways and the legalities


• (33:00) Where’d you start?


• (35:00) Running Facebook ads and ROI


• (48:15) The power of partnering up


• (55:45) Why did Kevin and Jason's course flop?!


• (1:02:12) The buying decision discussion


• (1:04:10) The benefit of Facebook groups


• (1:08:45) Apple updates and Facebook


• (1:50:50) Parting words


• (1:18:27) Dr. K’s takeaways


• (1:21:40) A giveaway idea


• (1:35:38) Wrapping up


• That’s all for now, folks! See you on the next episode of The Online Course Show.

Links

• Bonjoro Free Trial


• ClickFunnels Free Trial

• Ecommerce Uncensored


• Journal of Wildlife Photography

• Jacques’ Episode with Ecommerce Uncensored


• Alesis Recital Keyboard


• Alesis Review


• Paul Bright Design Agency


• BuddyBoss


• LearnDash


• Post-its


• Whiteboard Finance


• Russell Brunson


• WooCommerce


• Abbey Ashley’s Episode


• Dave Ramsey


• News Feed Eradicator


• Facebook Pixl


• Nate Dodson’s Microgreens Course

• Piano in 21 Days

• Wellness Program Expert