085: Why You Need a Funnel

2018 is almost at an end, but I’m here with another episode of The Online Course Guy! This time around I had the pleasure of speaking with Karen Campbell, an online course enthusiast who’s taken what she’s learned over the years to create her own successful art courses. Karen’s entering a new phase of her business strategy, so it was really neat to catch a glimpse of what that looks like and what she’s planning.

"Record everything and figure out how to edit it later."

- Karen Campbell

I really enjoyed my conversation with Karen and hearing about where her online courses are headed. There was a little something for just about everyone in this episode, so I hope you enjoy listening in!

In This Episode, We Talked About:

• (2:28) How Karen got into the world of online courses


• (5:11) The first steps she took and new skills she needed to develop for her first course


• (7:19) Thoughts on how initial hurdles can deter new course creators


• (7:46) Karen’s first videos and how her content has changed over time


• (9:37) The importance of finding a niche


• (12:05) What Karen wish she had known about funnels


• (16:06) Social proof and demonstrating product value


• (18:41) Where Karen’s traffic comes from


• (21:05) Getting started with funnel strategies


• (23:08) Her Amazon offerings and ways to leverage books as part of her funnel


• (26:12) Karen’s advice for new course creators

Thanks for listening and learning along with me today. Stay tuned for another great episode coming soon!

Links

• Bonjoro Free Trial


• Karen’s Website


• Piano in 21 Days


• The Online Course Guy