1. EachPod

What's Your OBM Archetype?: How to Leverage Your Natural Strengths for a Thriving OBM Business

Author
Sarah Noked
Published
Tue 02 Sep 2025
Episode Link
None

Do you ever feel pressure to be the “unicorn” OBM, equally brilliant at tech integration, launch strategy, client care, financial forecasting, and everything in between?

That impossible standard is the fastest road to burnout and imposter syndrome.

In this episode of The OBM Show, Sarah Noked introduces a brand-new framework designed to help you stop chasing perfection and start leaning into your natural strengths: the OBM Archetypes. Instead of trying to master every skill, you’ll discover how to identify your unique leadership style and build a business that feels aligned, sustainable, and wildly effective.

Here’s what we’ll cover:

  • The 5 core OBM Archetypes: The Strategic Visionary, Systems Architect, The Conductor, The Purpose-Driven Partner, and Emerging Strategist
     
  • The strengths and pitfalls of each archetype (and how to leverage them)

  • Why owning your archetype attracts dream clients who value exactly what you do best

  • How understanding your archetype helps you price, package, and position your services with confidence

  • A free quiz to uncover your own OBM Archetype and get a personalized Starter Kit to grow your business with clarity

Whether you’re brand new to OBM work or leading multiple clients, this episode will help you see yourself in a whole new way. No more pressure to be everything to everyone… it’s time to own your superpower and thrive as the OBM you’re meant to be.



Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kitobmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Managerobmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

Share to: