How I'm Preparing My OBM Business for Summer (Without Burning It All Down)

What does it really take to run a virtual business through the summer—without overcommitting, underdelivering, or burning out completely?

In this episode of The OBM Show, I’m walking you through how I’m preparing my business for summer in a way that honors both my goals and my life. Because summer isn’t business as usual. Timelines shift. Clients go quiet. Life ramps up. And unless you plan for it, you’ll either hustle like it’s Q1 or disappear and scramble to recover come fall.

Over the years, I’ve learned (the hard way) what happens when I don’t prep for the seasonal shift. So this year, I’m doing things differently—and sharing the exact strategies, systems, and mindset shifts I’m using to create a summer that feels intentional, restful, and sustainable.

Inside the episode, we cover:

• What I audit in my business before summer hits—and why it matters
• The exact conversation I have with clients to set clear expectations and boundaries
• How I shift from retainer-heavy work into lighter-lift revenue streams
• Why I schedule restoration and unplugged time like I do meetings
• The automations I put in place to keep lead gen and nurture flowing

“Summer doesn’t have to be a slump or sprint for business owners–there IS a happy medium, believe it or not! “

Whether you're managing a full client roster, looking to protect your energy, or just want to enter September feeling refreshed instead of frazzled, this episode will help you map out your own summer rhythm with intention and clarity.

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Until next time, keep building the business behind the business.