The Coffee Shop Taking on Starbucks: The Brooklyn Perk Story

This episode of The Oasis features a candid conversation with Jamal Al Amin, the CEO of Brooklyn Perk Coffee, who shares his inspiring journey from embracing personal flaws to building a business rooted in peace, love, and unity. Jamal discusses how his experiences growing up in Flatbush, Brooklyn, and his transformative journey through Islam shaped his approach to business and life.

Discover how Jamal turned a dream into reality, creating a thriving coffee shop that stands as a community hub, breaking barriers and redefining what it means to be an entrepreneur. From facing challenges to fostering authentic relationships, Jamal’s story is a testament to resilience, cultural identity, and staying true to one’s values. He also shares his relentless ambition to take Brooklyn Perk global, all while remaining grounded in his faith and purpose.

This episode is for you if you’re seeking inspiration, guidance for your entrepreneurial journey, or simply a heartwarming story of transformation. Don’t miss the unique insights about Islam, community building, and staying competitive in a corporate-dominated industry.

Like, comment, and SUBSCRIBE for more inspiring stories from leaders breaking cultural norms and inspiring others to reach new heights. Join the conversation and let us know your favorite takeaway from Jamal Al Amin’s journey!

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CHAPTERS:

00:00 - Intro

01:26 - Inspiration for Coffee Shop

08:46 - Meaning of Peace, Love, Unity

09:44 - Brooklyn Perk as Community Hub

11:38 - Role of Islam in Business Practices

14:29 - Art and Culture at Brooklyn Perk

15:47 - Vision and Future of Brooklyn Perk

17:15 - Personal Journey to Islam

22:12 - Origins of Brooklyn Perk

25:43 - Future Plans for Brooklyn Perk

26:27 - Advice for Young Entrepreneurs

27:48 - Coffee Trivia

32:58 - Finding Brooklyn Perk Location