Ep 140| Recurring Donations: How to Boost Donor Retention and Revenue

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Why Recurring Donors Matter (And How to Get Them)

Jena is joined by Chris Barlow, founder of Beeline Marketing, to explore how nonprofits can build and sustain a loyal base of recurring donors. This episode offers practical, real-world strategies for converting one-time donors into ongoing supporters who bring long-term stability.

Discover:

• Why recurring donors provide critical revenue stability for nonprofits.
• How to time your asks to maximize conversions from year-end donors.
• The common mistakes nonprofits make when asking for recurring gifts—and how to fix them.
• Proven methods to keep donors engaged and feeling genuinely valued.
• Strategies to create a strong sense of community among your donor base.
• Key steps to start or enhance your recurring giving program.
• Insights into 2025 trends that will shape donor engagement.

Want to create lasting donor relationships? Listen and start making a bigger impact today!

Head back to Episode 104, Fundamentals of Nonprofit Digital Marketing, for more strategies to keep your year-end campaigns on target: https://www.youtube.com/watch?v=9w2_6_dfEtQ 

Chapters

• 00:00The Importance of Recurring Donors
• 02:52Common Pitfalls in Converting Donors
• 06:09Effective Messaging Strategies
• 08:47Building Relationships with Donors
• 12:08Engagement Strategies for Recurring Giving
• 14:52Starting a Recurring Giving Program
• 18:05Emerging Trends for 2025

Chris is leading a Donorbox workshop, 'The Truth About Getting Recurring Donors — And the First Way to Fix It', on November 20th at 1:00 PM ET.

• Register Here for more in-depth strategies!

Don’t forget to subscribe for more expert nonprofit tips and strategies to take your giving Season to new heights.

What makes Donorbox the Best Nonprofit Fundraising Platform to Achieve Your Strategic Goals?

Easy to customize, available in multiple languages and currencies, and supported by leading payment processors (Stripe and PayPal), Donorbox’s nonprofit fundraising solution is used by 80,000+ global organizations and individuals. From animal rescue to schools, places of worship, and research groups, nonprofits use Donorbox to raise more funds, manage donors efficiently, and make a bigger impact. 

Take a tour right now and start fundraising in just 15 minutes: → https://donorbox.org/

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