The Motivations of Major Giving Donors

Major donors give for a mix of personal and external reasons. Thus, some donate because they’re deeply passionate about a cause, want to make a real difference, or feel a moral responsibility to give back. While recognition, tax benefits, or social connections influence others. Therefore, understanding these major donor motivations helps nonprofits build stronger, more meaningful relationships with donors. When organizations engage donors in a way that aligns with their values and goals, philanthropy becomes more than just a transaction—it becomes a lasting partnership that drives real change. In today's podcast, Courtney Laddusaw from Bristol Strategy Group and Stephen Halasnik from Financing Solutions (https://financingsolutionsnow.com/) discuss the motivations of major giving donors.