The Next Round

The Next Round: Transforming UK heritage brands from the inside

Each episode is a conversation with a leader sharing their experience; their views on what disruption they’re facing in their industry, what they’re doing about it and what they’ve learned. They share their insights, various challenges within marketing and advertising, combined with practical business advice for listeners.

Your host: Robin Charney, lead consultant, AAR.

Hosted on Acast. See acast.com/privacy for more information.

Management Transformation Technology Business Innovation Leadership Marketing

Update frequency: every 7 days
Average duration: 24 minutes
Episodes: 19
Years Active: 2019 - 2021

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The Next Round for Direct Line

This episode of The Next Round podcast is absolutely jam-packed with wisdom, insight, foresight and advice from a man who describes arriving at his current post as Direct Line Group’s Marketing and D…

00:25:50 | Tue 16 Nov 2021

The Next Round for pladis

Host Robin Charney welcomes FMCG marketer Caroline Hipperson to the latest episode of The Next Round podcast. After stints at Unilever, GlaxoSmithKline, Bacardi and Holland & Barrett, Caroline arrive…

00:26:28 | Tue 09 Nov 2021

The Next Round for the British Army

Host Robin Charney is joined by the CMO of the Recruiting Group for The Army, Nick Terry, in this episode of The Next Round podcast. Nick is part of the senior leadership team that’s transformed Army…

00:23:59 | Tue 02 Nov 2021

The Next Round for BMW

Host Robin Charney is joined by a guest she’s been stalking since Series 1: BMW’s Marketing Director, Michelle Roberts.

Over two decades at the brand, Michelle has experienced huge transformation in …

00:23:56 | Tue 26 Oct 2021

The Next Round for John Lewis

Host Robin Charney is joined by the current Chair of The Marketing Society; a man whose CV boasts some of the coolest jobs in Marketing, Craig Inglis, for this episode of The Next Round podcast. Stin…

00:27:08 | Tue 19 Oct 2021

The Next Round for Cadbury

Series 3 of our popular podcast returns with a bang as host Robin Charney chats history, brand values, creativity and generosity of spirit with the Marketing Director for Cadbury, Benazir Barlet-Bata…

00:24:51 | Tue 12 Oct 2021

The Next Round Series 3 Preview

The Next Round, AAR’s podcast about marketing transformation and the evolution of our most famous heritage brands, is back!

Featuring inspirational stories from much-loved brands such as Cadbury, Joh…

00:00:42 | Tue 05 Oct 2021

Co-op's Fight featuring Alison Jones, Customer Director

In this episode, Robin has the pleasure of speaking with Alison Jones, Customer Director at Coop. A cornerstone of our high street since 1844, the Coop has encountered, and crucially survived, many c…

00:25:56 | Tue 24 Nov 2020

Centrica's Fight featuring Margaret Jobling, CMO

In those heady days before lockdown, Robin spent some quality time with “girl crush” Margaret Jobling talking about the challenges of ‘turning the oil tanker’ that is British Gas ‘into a speed boat’ …

00:26:28 | Tue 17 Nov 2020

Vodafone's Fight featuring Pamela Brown, CMO of Smart Tech

In this episode, Robin talks with CMO of Smart Tech at Vodafone Pamela Brown about the challenge of launching a brand new product in a pandemic; her hatred of the term “Internet of Things”; the fight…

00:26:00 | Tue 10 Nov 2020

Barclays Fight featuring Alex Naylor, MD of Communications

With over 300 years of legacy proving both a blessing and a curse, Alex Naylor, MD of Communications at Barclays, is fighting on many fronts: with neo banks around CX; with other big retail banks for…

00:26:18 | Tue 03 Nov 2020

Blending consumer expectation with digital: The new secret recipe at KFC

In this episode, Robin gets to chat with someone from her home town! Robin and Ira Dubinsky, Director of Innovation and Customer Experience at KFC, have a fun and very warm chat about food from home,…

00:26:00 | Tue 27 Oct 2020

The fight for the future of agencies with Karen Blackett OBE

In the opening episode of Series 2, Robin has the pleasure of speaking with the inspirational Karen Blackett OBE. Karen juggles two extremely senior roles at Group M and WPP with being a single mum a…

00:26:25 | Tue 20 Oct 2020

Creating Future Brands at Sainsbury’s

In this week’s episode, we have the pleasure of talking to Rachel Eyre of Sainsbury’s. As Head of Future Brands, Rachel and her team are bringing the best of startup food and drinks products to their…

00:25:24 | Tue 26 Nov 2019

Innovating the model of innovation at Avios

In this week’s episode of Fightback, Robin speaks with Stephen Scott (Scottie), Chief Digital Officer at Avios. They cover off a whirlwind of topics including how the loyalty sector is evolving, why …

00:28:07 | Tue 19 Nov 2019

Beyond pills, potions and lotions – the story of what GSK does next

In this week’s episode we meet Nick Tate, Head of Next at GSK. We talk about finding meaning in your job, how large corporates such as GSK have a responsibility to impact the world around them in a p…

00:24:42 | Tue 12 Nov 2019

How to disrupt yourself from the shed in the car park – the story of Homeserve’s LeakBot

In this week’s episode, Robin speaks with Craig Foster of Homeserve where we find out what happens when you have an ambitious CEO, a curious new MD and a marketing guy that moves to the shed in the c…

00:29:42 | Tue 05 Nov 2019

NatWest Ventures and the importance of the growth mindset

In this episode, Robin speaks with Jeremy Smith from NatWest. It’s an amazing glimpse into NatWest’s unique venture model, as well as an important lesson in having the right executive buy-in and spon…

00:25:04 | Tue 29 Oct 2019

From shopkeeper to customer keeper: willful disruption at Boots

In this episode, Robin interviews Rich Corbridge, Director of Innovation and Dave Robinson Head of Data and Personalisation at Boots. In this lively chat, they talk about the future of the high stree…

00:26:17 | Tue 22 Oct 2019

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