The Negotiation
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.
- Update frequency
- every 9 days
- Average duration
- 40 minutes
- Episodes
- 248
- Years Active
- 2019 - 2025
Unlocking China’s Cross-Border Boom with Tmall Global’s Nicole Lin
In this episode of The Negotiation, we are joined by Nicole Lin, Business Development Country Manager at Tmall Global. This conversation comes ahead of the China Cross-Border Summit in Los Angeles on…
Inside China’s Demand for Wellness, Supplements, and Lifestyle Products with Emmanuel Poupelle
In this episode of The Negotiation, we welcome Emmanuel Poupelle, WPIC Marketing + Technologies’ Director of Growth for Europe, to explore how European lifestyle and health brands can succeed in Chin…
Inside China’s Trail Running Boom with Clementine Pippa Ebel
In this episode of The Negotiation, we speak with Clementine Pippa Ebel, a cultural strategist and expert on China’s rapidly growing outdoor sports market. Clementine works for KAILAS, one of China’s…
Housing, Confidence, and Consumption: China’s Demand-Side Story with Tianchen Xu (Part 2)
In Part 2 of our interview with EIU economist Tianchen Xu, we turn our focus to the Chinese consumer. Is spending recovering? What’s happening in the housing market? And are the big headline sales ev…
Navigating Growth and Geopolitics: A Mid-Year Outlook on China with Tianchen Xu (Part 1)
In Part 1 of our conversation with Tianchen Xu, Senior Economist at The Economist Intelligence Unit, we dig into China’s macro performance in the first half of 2025—and what the future may hold. Tian…
Jacob Cooke on 618, China’s Consumer Climate & What Tariffs Mean for Global Brands
In this episode of The Negotiation, host Todd Embley welcomes back WPIC CEO Jacob Cooke to share insights around two pivotal developments for global consumer brands: the framework trade agreement bet…
AI, Chips, and Cloud: Kevin Xu on Where China’s Tech is Really Headed
In this episode of The Negotiation, host Todd Embley sits down with Kevin Xu, founder of the bilingual newsletter Interconnected, which offers sharp analysis on the intersection of technology, invest…
Dr. Chui Chui Tan Part 2 | What Spotify, Bumble & Global Brands Get Right (and Wrong) About Cultural Expansion
In Part 2 of this special episode of The Negotiation, host Todd Embley continues the conversation with Dr. Chui Chui Tan, founder of Beyō Global. This episode focuses on practical examples from Chui …
Global Growth Starts with Culture: Dr. Chui Chui Tan on APAC Expansion and Strategic Insight
In Part 1 of this two-part episode of The Negotiation, host Todd Embley welcomes Dr. Chui Chui Tan, founder of Beyō Global and a leading voice in international growth strategy. With over 16 years of …
Bringing European Brands to Asia with WPIC’s Director of Growth Emmanuel Poupelle (French Language Episode)
In this special French-language edition of The Negotiation, we welcome Emmanuel Poupelle, WPIC’s newly appointed Director of Growth, for a conversation hosted by Charles Lavoie, VP of Marketing at WP…
Mark Kruger on China’s Macro Outlook
In this episode of The Negotiation, host Todd Embley is joined by Mark Kruger, a Senior Fellow at the Yicai Research Institute, Centre for International Governance Innovation, and the University of A…
The Next China Is Still China: Rui Ma (Part 2) on Tech, Tensions & Transformation
In Part 2 of our conversation with Rui Ma on The Negotiation podcast, we explore the evolving consumer tech and innovation landscape in China beyond AI. Rui shares her analysis on the rise of local l…
China’s Consumer Comeback: Jacob Cooke Breaks Down 2024 Consumption Data
In this episode of The Negotiation, we’re joined once again by Jacob Cooke, Co-founder and CEO of WPIC Marketing + Technologies. Jacob walks us through the key insights from WPIC’s latest data report…
Rui Ma: The US-China AI Race (Part 1)
In this episode of The Negotiation podcast, host Todd Embley is joined by Rui Ma, a distinguished expert with nearly two decades of experience working in technology and finance in the U.S. and China.…
From Shanghai to Hokkaido: Skiing Across APAC with Justin Downes
Justin Downes returns to The Negotiation podcast to reflect on the recently concluded ski season in China and to discuss his new role in Hokkaido, Japan. With a career dedicated to advancing winter s…
Peter Park on Growing Australian Brands in APAC
In this episode of The Negotiation podcast, Todd Embley sits down with Peter Park, WPIC’s latest addition in Melbourne and a recognized expert in Australia’s consumer brand sector and the APAC e-comm…
Joe Mazur: Analyzing U.S.-China Relations Under Trump's Second Term
In this episode of The Negotiation podcast, host Todd Embley speaks with Joe Mazur, Senior Analyst at Trivium China, on the complexities of the U.S.-China relationship in the early days of the second…
Elyse Ribbons on KOL Marketing in China
In this episode of The Negotiation podcast, Todd Embley has a captivating conversation with Elyse Ribbons, a seasoned expert in the dynamics of influencer marketing in China. Elyse shares her extensi…
Martech in China and How To Advertise on RedNote with David Nottingham
In this episode of the Negotiation Podcast, Todd Embley interviews David Nottingham, the EU General Manager for IPinYou, a leading Chinese martech company. David shares his journey from Southeast Asi…
From TikTok to Red Note, The Great Social Media Migration with Olivia Plotnick
In this episode of The Negotiation podcast, host Todd Embley is joined once again by Olivia Plotnick, a seasoned expert in China marketing and the founder of Wai Social. Today, they dive into the exp…