Tricks of my trade of a retail buyer | Kat Krakowiak

Price is always top of mind for customers, but what really drives buying decisions in retail? In this Tricks of My Trade of a retail buyer podcast episode, Shailee Desai sits down with Kat Krakowiak, a negotiation consultant at The Gap Partnership with over a decade of experience in retail.

From managing category strategies to balancing short-term wins with long-term growth, Kat shares what it takes to navigate the high-stakes world of buying. 

 Key highlights:

✔️ How do retailers plan for the year ahead? 

✔️ What role does negotiation play in securing the best deals? 

✔️ And how can suppliers position themselves for success? 

Tune in as we unpack the hidden complexities behind every product on the shelf.