Yelp’s Positive Q2 Reports, When do SMBs Hire Key Roles & How to Create Content When AI Writes Well

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Yelp, in a turnaround from a disastrous 2020, even managed to surpass 2019 number by about 15% by targeting enterprise customers and seeing more self-serve success and success outside of the restaurant vertical. 

Bredin surveyed over 800 SMBs on how they learn about product and services for their businesses,The biggest takeaway: Roles one would expect to be common – such as a head of sales, marketing or HR – are not that prevalent; and those SMBs that do fill these positions fill them later in their development than one might expect.

 AI writing tools mean that the marginal cost of a blog post is nosediving from multiple skilled person-hours to minutes spent in a freemium SaaS product. Any company with a modest budget and a functioning internet connection will be able to pump out truly mind-numbing volumes of content. 

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 27

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