Whitespark’s Effort to Reach an Underserved Part of the SMB Market with Its SEO Services

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Allie Margeson, Director of SEO Services for Whitespark, joins Greg and David for this episode of the Near Memo. She takes a deeper dive into the logic behind, and the mechanics of, Whitespark’s new three-tiered service offering which involves not just Google Business Profile optimization but website updates and linkbuilding.

Allie and Whitespark have a unique perspective on serving small businesses that most agencies and SaaS companies ignore, due to the difficulty of serving them profitably. She shares some behind-the-scenes information about Whitespark’s delivery model and go-to-market strategies that make this service effective for its clients and profitable for its bottom line.

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 85

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