Vista rebrand elegance, Opportunities for new search engines, Google expands SMB propaganda campaign

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VistaPrint in creating its new brand, Vista showed how to elegantly rebrand a legacy company that has become digital. It created a new umbrella brand for its many acquisitions and space for future brand building. Vista is another company that demonstrates the possibilities in the very small business market. 

With some notable funding You.com released its new search engine. Can any of these new search engines make progress against Google? Why are so many coming to the fore now? What exactly is the future of search? Is privacy enough of a differentiator?

Google has pulled out all the stops in its propaganda crusade to convince small business owners that SMB interests in fighting possible Google ant-trust regulation align with Google’s… in doing so Google has expanded their campaign from Google My Business to now include Adwords clients and domain registrants. Is Google running scared?

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
EP 41 Near Memo

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