SMB more successful with content, Google I/O dreams big but puts in stake around Local, Multisearch & Lens + Near Me

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 SMB more successful with content, typical looks at SMBS often undercounts total 

Google spent much of their I/O talking about their grand vision for integrating software and hardware as well as Local developments. Most of the hardware is about a future where they hope to compete while Local is moving clearly to a focus on a visual approach to local search. Many of these announcements are likely to not be universally adopted. 

 Wil local visual search near me drive the future of local commerce? Or is visual search just a subset of what folks really need?

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 64

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