Review reliance up but trust is down; Amazon kills bookstores for Grocery Business, Nextdoor #s

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The consumer review paradox.
More than three-fourths (77%) of consumers now "always" or "regularly" read local business reviews, according to a recent BrightLocal survey. That's up from 60% in 2020.  At the same time, more of them (62%) believe they've encountered fake reviews. Where will this lead?

Despite surprise, Amazon’s closure of non-grocery businesses indicates they are getting serious.  Is Amazon groceries really just an expensive hobby? Or is it the still developing the unique value (logistics & tech) add that Amazon needs to make a dent in the grocery world. 

Nextdoor has never developed into the alternative local social network & their numbers show it. 
 After 12 years, there is still only $59m in quarterly revenue. While that represents a significant 47.9% increase, losses are up 100%. Their 36m weekly active users doesn’t bode well for their success as a social alternative or ad platform either.  

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 54

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