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Pew & Ahrefs Reveal Click Declines & AIO Disruption, Local SEO vs. AI: What Happens to the Pack?,

Author
Greg Sterling, Mike Blumenthal & David Mihm
Published
Thu 24 Jul 2025
Episode Link
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This week, Greg and Mike dissect new data from Pew and Ahrefs showing how AI Overviews impact user click behavior, local pack visibility, and publisher traffic. They explore the branding mess of “AIO” vs. “GEO,” ChatGPT’s growing usefulness, and YouTube’s quiet dominance. Plus: a burrito search showdown and dishwasher repair gone AI.

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