Near Media X NearSt: Google’s Insatiable Appetite for Local Inventory Data

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“Mike’s Excellent European Adventure” continues this week, so Nick Brackenbury, CEO of SaaS company NearSt joins Greg and David for a fast-moving conversation about his company’s growth curve alongside the explosion of “near me” searches and Google’s appetite for local inventory in search results since 2015.

Nick takes listeners through how NearSt came to be, a major pivot in NearSt’s trajectory, its partnerships with Google and other major platforms, the current penetration of digital inventory solutions among brick-and-mortar stores, and the latest local commerce-related announcements from Google.

Editor’s note: Unfortunately we weren’t able to mitigate the choppy quality of David’s recording in post-production of this episode. Apologies to listeners in advance.

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 84

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