Live Inventory Improves 3-Pack Rank, LocalU-Spam, Review & Vicinity Update, GA4 Sucks-what’s next?

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Google’s Local help files have been updated to note that providing real time inventory via Merchant Center will result in increased rank. Anecdotally, we are seeing the 3- Pack populated with more real time inventory over the past several weeks. Google, often accused of self-preferencing, did so again by highlighting their own Point POS product as the only solution. 

At LocalU’s last virtual event, Joy Hawkins shared insights spam prevalence by vertical and whether agencies should continue to fight it, as a service. Curtis Boyd described the results of a 1000 review case study of takedown and what worked and what didn’t. And there was a discussion of a new update to the Vicinity update which allowed many businesses to gain more visibility. 

GApocalypse will soon be upon us and Google Universal Analytics will soon be sunset and replaced with GA4. Since GA4 is so bad and agencies seem to have developed reporting chops with Google Data Studio, is it time to look at other base analytics programs and build your own reporting dashboard?

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
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