Is Apple being paternalistic to not allow advertisers to provide ATT incentives? Can Yelp make their way with transactions? Amazon, amazing profits, amazing (& ruthless) efficiencies

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Is Apple being paternalistic or ethical in not allowing advertisiers to provide incentives for Apple users to opt into advertising tracking? Should privacy be commoditized?

Can Yelp make their way back by moving to transactional approach to local? After alienating most SMBS in the country and seeing ever increasing declines in readership David doesn't think that Yelp moving to a transactional model will save them.

Amazaon, amazing profits, amazing (& ruthless) efficienies.  In Amazon's efficiencies and ruthlessness we see all of the contradictions of American commerce. Includes a cartoon that sums it all up.  

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. 
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