Google My Business Rebrand - Is it a chance to fix GMB or an opportunity to nuke part of the stack?

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This week we discuss but one topic, the rebranding of the Google My Business tools to the Business Profile. With enhanced in-search and in Maps editing, Google is trying (once again) to lure small businesses to edit their listings via new features. The GMB API will become the Business Profile API and they claim that the GMB dashboard will become the Business Profile Dashboard in 2022. But they also announced the sunsetting of their GMB app. Join us this week as David and Mike bet on the outcome. 

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 40

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