Google merging Bard into Assistant, Wix integrates AI for SMB content, Can GM build a better CarOS?

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Will Google merging Bard into Assistant resurrect assistants from the ashes? 
Google Assistant, offered up by Google as the future of search, has never fulfilled its promise. Will the integration of AI finally free these assistants from their constraints? And will this integration of AI & Assistant with search help or hurt Google as the dominant search engine.

 Wix integrates AI for SMB content in a way that will helps the SMB:
Wix is one of the first web platforms that has integrated ChatGPT as a content creation tool for SMBS. The speed of getting to market is impressive and way that they integrated with prompts makes it much easier for the very small business owner to create content.

 Can GM build a better CarOS & throw CarPlay away?
Starting in 2024 GM is integrating their own car os into their EV platforms. Is GM solving a consumer problem or a problem that GM has? Can GM succeed with subscriptions, ads and a new OS that excludes iPhones?

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
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